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GPAT UNDERWRITING PLAN      

Definitions:
--Underwriting is when a business or individual donates a product, service, or funding to assist GPAT in fulfilling its mission. In return, GPAT gives thanks on its channel.
--Underwriting Text Graphics are text only, no logos, or photos, etc.
--Underwriting Spots can include text, logos, photos, etc.
Purpose:      
--The purpose of an "Underwriting Spot" and/or an "Underwriting Text Graphic" is to promote or clearly identify the underwriter, not to promote or sell their product or service.
--Underwriting Spots and Underwriting Text Graphics are only shown between programs.

Options for financial gifts to GPAT:

Friend of GPAT
$23 per year
Underwriting Text Graphic appears once a week for entire year.
"Partial support for the operation of this channel has been provided by a gift from Mr. and Mrs. Johnathan Doe."

supporter of GPAT
$123 per year
Underwriting Text Graphic appears once a day for entire year.
"Partial support for the operation of this channel has been provided by a gift from Mr. and Mrs. Johnathan Doe."

Bronze Partner
$50 a month
Underwriting Spot shown twice a day 5 days per week
Silver Partner
$100 a month
Underwriting Spot shown 4 times a day, at various times, 5 days per week
Gold Partner
$200 a month
Underwriting shown 6 times a day, at various times, 5 days per week
Platimum partner
$500 a month
Underwriting Spot shown 8 times a day, at various times, 7 days a week
Individual program sponsers
$23 per program
Underwriting Spot shown once before and once after a program.


An Underwriting Spot* is
- no longer than 15 seconds;
- includes no calls to action
(i.e.. "Come on down & BUY our products!" or "Call Now!");
- includes no comparative language
(i.e. "We're better than that other pizza place!"
or "Best margaritas in town!")

*Based on Federal Communications Commission (FCC) Underwriting Guidelines 

Additional rules:

The following video effects are permissible in an Underwriting Spot:
Standard or existing corporate logotype, logograms or slogans, both still and animated, which identify but do not promote.
One corporate mascot (such as the Exxon tiger) or other symbolic figure developed as a corporate (rather than product) symbol, accompanied by the company’s name.
One specific product line or brand name, after the funder’s name or logo. Symbolic depiction of up to three generic product lines, services or target markets, in addition to the one specific product.       
Business exteriors, particularly when they are best representation of a funder’s product/services (e.g., bank or hospital).
Location information – street address, or general reference to area served.

 

underwriting plan

Underwriting Spots are generally silent.  For an extra fee, sound can be added.


Audio The following audio techniques are acceptable:
Brief value: neutral descriptions of product, service or target markets.
Location information: street address or general reference to area served.
The following audio techniques are not allowed:
-Comparative claims
-Donor acknowledgments that contain descriptive language comparing underwriter’s products or services with those of competitors are not permitted. Avoid words such as: best, better, more or superior.
Narration:
Programming on GPAT23 is partially made possible by a donation by Earl's Organic Grocery, providing good food for good eats.  Located at 123 W Sectaside Ave in Greenville and on the web at www.earlfood.com.